【TM】Popular Drink “Poseidon” TM Registered by Third Party — COMEBUY Faces NT$23 Million Lawsuit 2025/05/24

COMEBUY, a well-known bubble tea brand, was forced to rename its bestselling drink "Poseidon" to "Hi-God" after a Taichung-based company preemptively registered the trademark in 2016.
The trademark owner not only filed an infringement lawsuit but is also demanding NT$23 million in damages. The legal case is ongoing and closely watched.

Key Points:

• COMEBUY renamed its hit drink “Poseidon” to “Hi-God” due to a trademark conflict.

• The trademark owner claims the name is arbitrary and COMEBUY failed to prove brand recognition, especially since it has no stores in Taichung, leading to a court loss.

• The trademark holder is suing all COMEBUY locations across Taiwan and seeking compensation from individual franchisees.

For intellectual property inquiries or trademark registration assistance, feel free to contact our professional team.
Lewis & Davis Patent Attorneys Office
Lewis C.Y. HO, Patent Attorney
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Email📫: wtoip@lewisdavis.com.tw