IP News

【TM】 McDonald’s Registers “Ba-da-ba-ba-ba” in China to Prevent Imitation 2025/05/24

Source: CTS News

To combat rampant trademark squatting in China, McDonald’s registered its iconic jingle “Ba-da-ba-ba-ba” and related marks. KFC also registered slogans from its promotions, such as “Crazy Thursday” and “Calm Thursday,” to prevent similar trademark risks.

The report highlights other trademark disputes, including MUJI (which had to rename itself in China after its trademark was registered by another company and was ordered to pay compensation) and Chinese AI firm DeepSeek, which faced challenges entering the U.S. market due to trademark conflicts.

🔷Key Points:

  • McDonald’s registered “Ba-da-ba-ba-ba” in China and partnered with Chinese table tennis star Wang Chuqin.

  • KFC registered promotional phrases like “Calm Thursday” to avoid imitation.

  • MUJI had to rename its brand in China and compensate a local copycat.

  • DeepSeek faced trademark issues in the U.S., showing the global nature of such disputes.

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